"I always start by visualizing the design in my head," says Jim Ford about how he designs typefaces. "I'll work out the concept in my mind for several days – or even weeks – before I start to draw anything." Many type designers first visualize a new typeface in their mind's eye, but they typically quickly transfer their mental images to sketches – either on screen or on paper. Ford's process is unusual – in several ways.
He does not move on to the next step until he has fully worked out the design concept in his mind. Once Ford has revised and refined a mental design to his satisfaction, he either files it away mentally for future development, or he proceeds to sketch a few characters.
In the case of the Quire Sans™ typeface, Ford's mental design was a meditation on contemporary humanist sans serifs. "I had developed several proprietary sans serif families over the years for various companies' branding purposes," says Ford. "Quire Sans is in a sense a reflection of all that knowledge and experience. I felt it was time to make a humanist sans of my own." His vision was to make a design that would communicate clearly in all environments. "To ensure that Quire Sans would perform well on screen, I did what I call 'soft proofs' of the design on my computer before I actually printed anything out for further review," explains Ford. He also performed screen tests on both Mac and Windows machines. "Interestingly, you discover some major changes in imaging on screen between the two platforms," Ford explains.
Ford's design process is different from other designers' in additional ways. After drawing characters that embody the essence of the design, he uses these to make a poster. "I create a poster for the typefaces I draw before I'm very far into the actual design process," says Ford. "I'll set key words at various sizes to see how the design looks in use. The letters have to work and function as a typeface. The poster shows me the 'end game.' Only when I'm pleased with the key words, do I continue with the design process." Ford kept his poster of the Quire Sans design close at hand while he drew the rest of the characters – and referred to it often. The result is a typeface family that does indeed perform admirably in an extremely wide range of sizes and applications.
"It was challenging to achieve all my objectives for the design," Ford acknowledges, "from representing my personal style, to capturing the essence of oldstyle typefaces, and making a sans serif family that performs well in nearly any environment. I admit I'm pleased with how it all turned out. The designs work well together, and I believe they can work in virtually any environment. If this were the only sans serif design that I do, I would be very happy with it."
The Quire Sans family is comprised of 20 typefaces – 10 weights from thin to fat – each with an italic complement. The designs are available as desktop fonts, and as a special introductory offer the complete Quire Sans family is available for just $99 until August 12th! That's an 80% savings!
The Quire Sans collection is also available as Web fonts through all Fonts.com Web Fonts paid subscriptions; in addition, the Quire Sans family is available as desktop fonts through Fonts.com Professional and Master subscriptions, as well as plans paired with our new desktop add-on option.
Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs.
