TYPO Berlin is really doing its best to regularly add quality content to the TYPO Berlin VideoBlog. Today saw the addition of the presentation Christian Schwartz – the principal of the New York-based type design and consultation firm Schwartzco Inc., and the recipient of the 2007 Peignot Award – gave at TYPO Berlin 2008 "Image": "Couture Type and The New York Times". In 2007, Christian Schwartz was commissioned to create a new typeface for "T", the New York Times Style Magazine, that would embody the current moment in fashion. In his lecture Schwartz shows how he and Paul Barnes settled on the basic design of the face, Giorgio, discusses how typography influences the personality of a magazine, and explains why not all typefaces have to last forever…

Christian Schwartz presenting at TYPO Berlin 2008 "Image".

Photo by Gerhard Kassner

We originally didn't mention the recently added Martin Majoor presentation "Ortswechsel: Arnheim–Berlin–Warschau" because the meta data indicated it was the German version. Yet a routine check revealed it had the wrong meta data: it is in English. I changed the label and replaced the German text with an English version.

Header image:Christian Schwartz on the couch with TYPO Berlin moderators Simone Wolf and Donald Beekman. Photo by Gerhard Kassner