The Martian promotional campaign

News|Fonts in Use|Cave Grove 2015-11-11 14:54:11

Source: http://blog.mjscott.net.20th Century Fox. License: All Rights Reserved.

Some of the credits are squeezed very tightly, here. Why didn't they just go with a condensed width?!

Jonathan Barnbrook and Marcus Leis Allion'sBourgeoiscircled the globe as part of the international promotional campaign for Ridley Scott's blockbuster The Martian. The monolinear design was strung across newspapers, billboards, and magazines from the United States to Asia, and onward, to drum up anticipation for the release. Iginition Print and 20th Century Fox hit all the right notes, adding a little humor when needed. (The face masher at bringhimhome.com, for example, pretty goofy/genius.)

Source: http://www.discogs.com.Columbia Records. License: All Rights Reserved.

Source: https://uk.news.yahoo.com.20th Century Fox. License: All Rights Reserved.

Bourgeois Condensedwas used for much of the Instagram/Tumblr sized images to promote the film.

Source: https://twitter.com.20th Century Fox. License: All Rights Reserved.

The Deluxe Edition of the soundtrack includes a pretty good collection of disco hits.

Source: https://instagram.com.cathair.stardust. License: All Rights Reserved.

The epic possibilities of the image masher at bringhimhome.com.Bourgeoiswas, surprisingly enough, even used for this purpose.

Source: http://www.dailybillboardblog.com.dailybillboardblog.com. License: All Rights Reserved.

Source: http://www.dailybillboardblog.com.dailybillboardblog.com. License: All Rights Reserved.

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