Yes, you can use JavaScript to embed fonts. You can also use sIFR, which is Flash. But how about using a little creativity and good ol' CSS?

Ross Johnson has some beautiful examples of CSS headlines and more, including code.

If you aren't naturally a type nerd, you may be surprised that the Coudal Partners headline font is bolded, condensed, but otherwise normal Times New Roman. As the examples show, there are tons of ways to change how a font looks while sticking to the standard set of cross-platform faces.