Throughout 15 years of Art Director career and later in the one of Graphic Designer, I could perceive the enormous importance and the power that the typography has as a visual register of the concept transmission.
As ever, typography has called my attention. I have felt highly motivated to seriously produce since some facts appealed to me such as the advent of the Internet, the access to the font editors kind of softwares, the investment in specialized literature and the discovery of a community crazy about typography.
The goal that keep us moving forward is to offer to the market projects that, somehow, contribute giving to the messages and mainly to the letters the real value they deserve.
Throughout 15 years of Art Director career and later in the one of Graphic Designer, I could perceive the enormous importance and the power that the typography has as a visual register of the concept transmission.
As ever, typography has called my attention. I have felt highly motivated to seriously produce since some facts appealed to me such as the advent of the Internet, the access to the font editors kind of softwares, the investment in specialized literature and the discovery of a community crazy about typography.
The goal that keep us moving forward is to offer to the market projects that, somehow, contribute giving to the messages and mainly to the letters the real value they deserve.