Source: http://www.flickr.com.Photos by Romesh Naik. License: All Rights Reserved.

Written by Kutter and "visually organised" by Karl Gerstner in 1957. Published by Arthur Niggli in Teufen.

Markus Kutter (1925–2005) and Karl Gerstner were cofounders of GGK (Gerstner, Gredinger & Kutter) – a famous Swiss advertising agency.

The large type used on the cover and throughout the book is likely handsetAkzidenz-Grotesk. Günter Gerhard Lange's AG Old Face is a 1980s attempt to revive the early versions of Akzidenz, and I believe it is the digital font family that is most similar to the type you see in this book.

Source: http://www.flickr.com.Photos by Romesh Naik. License: All Rights Reserved.

Source: http://www.flickr.com.Photos by Romesh Naik. License: All Rights Reserved.

Source: http://www.flickr.com.Photos by Romesh Naik. License: All Rights Reserved.

Source: http://www.flickr.com.Photos by Romesh Naik. License: All Rights Reserved.

Source: http://www.flickr.com.Photos by Romesh Naik. License: All Rights Reserved.

Source: http://www.flickr.com.Photos by Romesh Naik. License: All Rights Reserved.

Source: http://www.flickr.com.Photos by Romesh Naik. License: All Rights Reserved.

Source: http://www.flickr.com.Photos by Romesh Naik. License: All Rights Reserved.

Source: http://www.flickr.com.Photos by Romesh Naik. License: All Rights Reserved.

Source: http://www.flickr.com.Photos by Romesh Naik. License: All Rights Reserved.