Source: http://westread.blogspot.de.Image via Robin Benson of Past Print. License: All Rights Reserved.
"The types you see in this spread have not been stolen (yet) by people who 'set' film typography because this is the first time they've ever been published anywhere."
This early Lubalin, Smith, Carnase advertisement is the first known use of Carnase'sCaslon No. 223, which later became part of the ITC library. The number in this Caslon name comes right from the LSC street address.