Source: http://www.storience.com.Photo: Stefan Liute. Storience. License: All Rights Reserved. Artwork by Stefan Liute.

Our FMCG-trading client came to us with the story of his late grandparents (lovingly nicknamed Tuțu and Țuca). He challenged us to develop a staple umbrella brand named after them, which would target the Romanian diaspora in Western Europe.

The visual identity and packaging concept is reminiscent of the hand-made packages most Romanians once received from home when away. Under various types of paper tied with hemp rope, parents or grandparents would stuff homemade or handpicked goodies with a care that would make the recipient feel pampered and nostalgic.

Storience. License: All Rights Reserved.

Storience. License: All Rights Reserved.

Storience. License: All Rights Reserved.