Bernie Sanders ad: Together

News|Fonts in Use|Stephen Coles 2016-03-16 21:59:32

Source: https://vimeo.com.© Human. License: All Rights Reserved.

This (originally unofficial) ad supporting 2016 US presidential candidate Bernie Sanders was produced by New York creative agency Human. It's a powerful message delivered with strong photography and stark typography. One could argue whether the typeface is as well considered as the imagery: it's the wonky Latin bit from the Indic fonts that come with OS X, and it could use some kerning. Still, the text flashes by so quickly most viewers are more likely to bask in the overall production than fret over the space between the 'T' and 'A' in "STAND". That only happens to pedants like me.

Source: https://vimeo.com.© Human. License: All Rights Reserved.

Source: https://vimeo.com.© Human. License: All Rights Reserved.

Source: https://vimeo.com.© Human. License: All Rights Reserved.

Source: https://vimeo.com.© Human. License: All Rights Reserved.

Source: https://vimeo.com.© Human. License: All Rights Reserved.

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