Eric Gill once said "Letters are things, not pictures of things", stressing the intimate bond between typography and the physical world. Daniel Adolph of German design bureau 0c/0m/0y/0k and Düsseldorf based graphic collaboration with Alex Klug Royal Grafico inverted this relationship. His photographic project Garamond Powerline takes pictures of things – assorted details of powerlines – and converts them into letters, using the classic typeface Garamond as a model. The alphabet which exists solely as images has ignited the imagination and earned the admiration of bloggers all over the world.