Want to know more about the factors involved in creating a good e-reading experience? Join Monotype's type director, Dan Rhatigan,and e-book designer, Baldur Bjarnason, at the Tools of Change (TOC) Frankfurt Conference 2012 on Tuesday, Oct. 9 at theFrankfurt Marriott Hotel, Hamburger Allee 2.

The theme of this year's conference is "From Transition to Transformation — The New Publishing Ecosystem." TOC Frankfurt returns for a fourth year on the eve of the Frankfurt Book Fair (Oct. 10-14), gathering the best and brightest in the global publishing and technology community for a full day of intriguing keynotes, sessions, and networking.

Monotype's Dan Rhatigan,and e-book designer, Baldur Bjarnason, will present "The Importance of Design and Typography in E-Reading," on Tuesday, Oct. 9, from 11:25 a.m. to 12:15 p.m. They will discuss the factors involved in creating a good e-reading experience, and how fonts and technology can help improve the reader's experience:

Book features that still make sense for the screenDifferent kinds of screens display typeKey factors that influence type selectionWays to use fonts effectively on the screenLatest changes in the EPUB and CSS specifications that enable rich typographic features

Dan and Baldur will also examine how the user experience can be impacted by the current state of inconsistently applied standards in the e-reading ecosystem. The presentation will provide publishers with the typography and design information they need to enable better overall digital reader experiences.

TOC has provided us with a discount code you can use to save 20 percent off full price conference registration (it's good for both TOC Frankfurt and the TOC Metadata workshop on Thursday): TOCPartner20TSpeaker

Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs.