He spent years working as Art Director at various advertising agencies such as McCann Ericsson, Leo Burnett Venezuela, Ogilvy One and SSA Bates Colombia. He was also professor of calligraphy, lettering, design and management of fonts in Graphic Design at Universidad Piloto of Colombia, Bogotá.
Co-founded andinistas.net, adgcolombia.org, tipografia.com.co & tipografico.org and his fonts have been mentioned in tiposlatinos.com 2008, 2010, 2012, 2014; in addition they have been published printed and electronically in Latin America, Europe and United States.

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